CityBase
CityBase is a government technology company focused on transforming the way cities and utility companies engage with residents.
At CityBase I’ve been involved in designing our new visual style and brand identity. Since we established our brand back in 2020, I have worked to extend the brand across all platforms from social posts to animated product videos, trade booth graphics and more.
August 2019- November 2022
What I Did
Visual Design
Digital + Print Design
Illustration
Animation
Animation
I created a variety of branded intro animations for our video and social media content.
As the sole brand designer at CityBase, I built a cohesive library of visuals across all digital outputs from blog graphics, to emails, to social media and more.
Digital Design
I created a variety of one-sheets about our products and services for prospective to hand out to clients at trade shows.
Print Design
UI Design
During the sales process, we typically would present potential clients (utility and city government) a look at how our technology and product would visually look if they were to work with us,
I would work with sales reps to make sure we included all of the requirements in the UI and workflow prototypes.
Art Direction/ Photography
When I first started with CityBase, we relied solely on illustrated elements for our brand and had very little photography of our kiosks and other products. This became a major initiative of ours, to be able to show real people using our products and technology.
Videos
Over the past few years I have designed, animated, filmed, and produced over 20 videos with our small in house marketing team. These included interviews with employees, animated product explainers, and client testimonials.
You can view more of the video content here
