Dom’s Kitchen & Market
Dom’s is a speciality grocery store with 2 locations in Chicago, and 3rd store opening soon. Beyond being well curated with a a mix of local purveyors and renowned brands, Dom’s also has
a made to order sandwich counter, coffee bar, butcher, and thoughtful selection of wines.
Agency
Burnt Waffle Marrketing
Services
Illustration
Presentation Design
Brand Strategy
Project Overview
Dom’s needed assistance in designing a fresh presentation deck for potential investors. They wanted a unique set of illustrations that would enhance their brand's existing aesthetic and take it to the next level.
Creating a look that is uniquely Dom’s
Walking into the store, Dom’s gives the impression of being cozy and welcoming. It has a blend of recognizable elements with a fresh twist on a traditional supermarket. These ideas greatly influenced the look and atmosphere of the illustrations. For the illustration design, we settled on a contemporary, slightly imperfect hand-drawn style with a textured vibe.
Expanding the Illustration Style
The final illustration set reflects the culture and feel that someone experiences when they go into Dom’s Kitchen and Market. These designs were created with the intent to be utilized across all brand marketing materials, from social media posts to website graphics, or even merchandise sold in store.
